Choose the right colour scheme for your logo design

Choose the right colour scheme for your logo design

The importance of colours

The first question raised by logo design is the choice of colour.
The use of colour includes several meanings, from basic sensibility according to the instinct to the evolving associations everyone makes based on learned assumptions.

Companies/Brands have to use these responses to enhance and underline their branding messages.

The meaning of major colours

Black :

Power-sophistication-villainy-death

White :

Purity-cleanyliness-simplicity-design

Blue :

Professionalism-serious-sincerity-calm

Red :

Passion-energy-passion-agression

Green :

Freshness-natural-ethical-growth

Yellow :

Sunny-warm-friendly-stimulating

Purple :

Royalty-luxury-dignity-wisdom

Brown :

Manly-rural-outdoor-vintage

Pink :

Girly-flirty-fun-fancy

Now you can choose wisely the colours of your upcoming logo !

See more…

1 Comment

  1. This article is very interesting, but some famous brands just don’t seem to respect it… And it still works !

    Reply

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